Skin at Peace, creator engine
Ten creators for skin made fresh weekly
A first roster for Skin at Peace: two creators join each week until ten are live, each posting seven videos a week on four fresh formulas.
- creators live by week six
- 10
- creator videos a month at the full roster
- 303
- weeks from the first creator to the full roster
- 5
Night routine, nothing to decode
Creator at the sink with the Night bottle, reading the date label on the pack. Says "Made fresh weekly" and shows the routine. No promises, and the partnership is named in the first line.
Illustrative postContents
Part 1 of 15
At a glance
| Roster | Ten creators, two added each week | Live creators by week: 0, 2, 4, 6, 8, 10. Six weeks to reach ten. |
|---|---|---|
| Who | Skincare creators with a US audience | Sensitive-skin, acne-prone and postpartum routines, plus pros who film counter and backbar content. |
| Production | 7 videos per creator per week | 303 creator videos a month at ten creators, across Clean, Tone, Day, Night and the Full System. |
| Pay | Three bands, each with a cap | Starter $300 base, $600 cap. Standard $500, $1,000. Premium $800, $1,500. |
| Bonus | Cap bonus, plus $50 past 100,000 views | At the cap: Starter $300, Standard $500, Premium $700. One bonus per creator per month. |
| Compliance | A claims sheet on every brief | Creators use only Skin at Peace's own wording. Any other claim goes to your lead before filming. |
| Category rule | Skin: no outcome promises | No diagnosis, no before-and-after as proof, no comparisons. Preservative-free stays in the brand's words. |
| Goal | $1 per 1,000 views | The target is $1 (Proposed). The simulator shows $5.74 on today's assumptions. |
| Report | Every Monday, one page | Views, cost per 1,000 views, hooks to keep, hooks killed, creators to promote or drop. |
| Decision | One lead on your side | I don't know who decides there. I need one person who answers claim questions the same day. |
Part 1 of 15, continued
The program in numbers
- Creators live at full roster
- 10
- Proposed
- Videos per creator per week
- 7
- Proposed
- Creator videos a month
- 303
- Calculated
- Base pay per creator
- $1,000
- Proposed
- Bonus past 100,000 views
- $50
- Proposed
- Bonus at the top cap of the highest band
- $700
- Calculated
- Program cost a month, bonuses included
- $10,050
- Calculated
- Views a month at the assumptions
- 1.8M
- Calculated
- Cost per 1,000 views
- $5.74
- Calculated
- Target cost per 1,000 views
- $1
- Proposed
Part 2 of 15
Track record
Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.
At Tabs I built the creator program and the paid ad engine together. Same playbook here: one number to protect, a hook library, losers killed early. The category changes to preservative-free, small-batch skincare, and I have not run skincare. The claims sheet and your lead's answers come before the first video.
- monthly social impressions at Tabs
- 100M+
- views on one reel
- 17.7M
- views on one video
- 8M
- views on one video
- 6.5M
Part 3 of 15
Why now
71
The Full System already has reviews
The Full System, $165.00, shows 71 reviews. Creators would join a product people already write about.
Published16
The Acne Ritual holds a 5 rating
The Barrier-Restoring Acne Ritual, $90.00, shows a 5 rating across 16 reviews. It is the first routine I'd hand to acne-prone creators.
Published40%
An affiliate program already exists
The affiliate program pays 40% commission to pros, with a $199 starter kit. A creator roster would be a second door beside it, not a replacement.
Published
Part 4 of 15
Principles
One number to protect
Cost per 1,000 views, target $1 (Proposed). The simulator shows $5.74 today. That gap is the job, and the report shows it every Monday.
One variable per test
Each batch changes the hook or the product, never both. Clean, Tone, Day and Night each get their own hook, so a winner means something.
Claims sheet before camera
Creators get the approved lines before they film. A claim question goes to your lead in the channel, answered in writing, not guessed.
Losers killed early
Seven videos per creator per week gives 303 a month at ten creators. The weakest hooks go on Monday. Briefs, claims and reports live in one channel.
Part 4 of 15, continued
One channel for everything
#briefs
Briefs, drafts, reviews and the weekly numbers
Brief botAppMon 8:30 AM
This week's brief: Clean. Hook: "Removes makeup and buildup without stripping the barrier." Film at the sink in natural light. Seven videos each. Claims sheet attached.
MayaMon 11:15 AM
A follower with rosacea asked if Clean will fix it. Can I say yes?
No. Say only the approved lines, and tell her to ask her doctor. If you want a new line, post it here and I'll check.
Report botAppMon 5:00 PM
Weekly report posted: videos live, views, cost per 1,000 views against the $1 target, top hook, hooks dropped. Read it in #weekly-report.
PriyaTue 9:40 AM
Draft sent back to Jonas: the line about calming skin isn't on the sheet. Reshoot the opener with "Refreshes and hydrates while balancing the skin's pH."
Payout botAppThu 2:10 PM
Dara's Night video passed 100,000 views, organic only. $50 flat bonus queued. One bonus per creator per month.
PriyaFri 4:30 PM
Weekly check: every live video names the partnership in the first line, and none breaks the claims sheet or the skin rules. Two flagged for edits.
The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.
Part 5 of 15
Formats
Brief 01
Sink-side Clean
“Removes makeup and buildup without stripping the barrier.”
Film at the sink in natural light: one pump of Clean, a slow cleanse, then show the date label on the bottle.
Brief 02
Tone on cotton
“Refreshes and hydrates while balancing the skin's pH.”
Close-up of the 30 ml dark glass bottle, one pass of Tone on cotton, then the Clean and Tone pair on the shelf.
Brief 03
Morning mirror with Day
“Targets free-radical activity with antioxidant protection.”
Morning mirror, natural light: apply Day, say the routine order out loud, end on the bottle and its date label.
Brief 04
Night wind-down
“Supports overnight repair without adding stress to the skin.”
Bathroom at night, low warm light: apply Night, show the use-by date on the bottle, keep the voice calm.
Brief 05
Acne Ritual unboxing
“Two minutes, twice a day”
Show the Barrier-Restoring Acne Ritual box and each step in the order it comes. Skin as it is, no filters, no retouch.
Every product line in a video comes off the claims sheet word for word, for example “PRESERVATIVE-FREE. MICROBIOLOGIST FORMULATED.”, “Four products. Three steps. Morning and night.”, “Each bottle is sized for a perfect 30-day supply and packaged in dark glass to preserve peak potency.”. Product names are said as printed.
Part 6 of 15
Recruiting
Four sources in
The affiliate program
Skin at Peace already runs an affiliate program with 40% commission for pros. I'd start there: who already posts content and fits the filters.
Reviewers
The Full System has 71 reviews and the Acne Ritual 16. Reviewers are warm leads for filming, approached only after your lead agrees.
Estheticians and pros
The affiliate kit ships brochures for acne, rosacea, pregnancy and biohacker clients. Pros who film treatment-room content fit this roster.
Open call by concern
A short post asking skincare creators with sensitive, acne-prone or postpartum content to send two sample videos. I review them against the filters.
Five filters, fewer each step
1US audience
Mostly US followers: the free shipping on $75+ is for the US.
2Routine, not miracle
Their skincare posts show a routine, not overnight transformations.
3Clean claims history
No past posts promising cures or fast results on skin.
4Camera basics
Natural light, clear audio, bottles readable on screen.
5Reply speed
Answers a brief within a day and sends drafts before posting.
Part 7 of 15
Who we want
Acne-prone routine creator
Films a calm morning and evening routine and is honest about what suits their own skin.
Likely product: Barrier-Restoring Acne Ritual
Sensitive-skin storyteller
Talks about reactive skin and reads every ingredient list aloud, slowly.
Likely product: Clean
Postpartum skincare voice
Shares a postpartum routine and stays inside the brand's wording on anything about pregnancy.
Likely product: The Full System
Biohacker wellness creator
Likes ingredient lists and the science behind a formula, and explains it plainly.
Likely product: Day
Evening routine creator
Posts wind-down videos with a quiet bathroom shelf and a night-time routine.
Likely product: Night
Esthetician or pro
Films counter and backbar content and can speak to the toner step in a routine.
Likely product: Tone
Left off, every time
Always out: anyone who promises skin outcomes, compares Skin at Peace with other brands, uses before-and-after as proof, or repeats a claim that is not on the sheet. Skin rule: the brand's own words only. No disclosure, no post.
Part 8 of 15
First twenty
- Sensitive-skin creators who read every ingredient label
- Acne-prone creators with a simple morning and evening routine
- Postpartum skincare creators with steady routine content
- Estheticians who film backbar and counter content
- Biohacker creators who explain formulas and dossiers
- Night-routine creators who post wind-down videos
- Morning-routine creators with a tidy, quiet sink
- Toner-curious creators who test one step at a time
- Cleanser reviewers who care about the skin barrier
- Rosacea-aware creators who stay on the brand's wording
- Subscription and refill creators in skincare
- Packaging fans who film dark glass bottle unboxings
- Creators for adult skin who post honest routine check-ins
- Holistic wellness creators with a small, loyal audience
- Skincare minimalists who build routines in few steps
- Reviewers of fresh-made, small-batch products in beauty or food
- Customers who reviewed the products and film well
- Travel-light creators who like 30 ml bottles
- Ingredient-list explainers who avoid fear-based claims
- Household routine creators who share one bathroom shelf
Part 9 of 15
Claims sheet
Approved, word for word
Quoted exactly as the brand publishes it.
“Made fresh weekly”
Opening line and caption on any video.
“PRESERVATIVE-FREE. MICROBIOLOGIST FORMULATED.”
Voiceover or caption, said as the brand writes it.
“Removes makeup and buildup without stripping the barrier.”
Clean videos only.
“Refreshes and hydrates while balancing the skin's pH.”
Tone videos only.
“Vitamin C by day, bakuchiol by night — protect, then restore.”
Day and Night videos, or a routine video using both.
“Two minutes, twice a day”
Routine and Acne Ritual videos.
“FREE US SHIPPING ON $75+”
End card, for US viewers only.
Never said
Each one with the reason it stays out.
It clears acne or fixes rosacea
A health outcome. Only the brand's own wording is allowed.
It's safe for every pregnancy
Medical advice. Creators point viewers to their doctor.
Better than other brands' cleansers
No comparisons with other products or ingredients.
Results in a set number of days
Timing can only come from the brand, in its own words.
Doctor-approved for your condition
Implies a medical endorsement the sheet does not give.
It replaces your prescription
Medical advice, never allowed in a skin video.
It never irritates anyone
An absolute no creator can back up.
To confirm with the brand
Held until someone on the brand side signs off.
First-order offer: 20% off or 40% off
Both appear in the material. Ask your lead which one is live before any creator quotes it.
Subscription discount: 15% off or 20% off every order
Two figures appear. Confirm one before creators mention it.
Part 10 of 15
Pay
Starter
$300–600
a month, by band
Starter: a first batch of Clean or Tone videos, to learn pace and hooks.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: steady creators who hit weekly volume and keep claims clean on every video.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: proven creators whose hooks the rest of the roster copies.
Bonus at the cap: $700
Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.
- One bonus per creator per month, so one lucky video cannot stack payouts.
- The $50 flat bonus is per video, earned once a video passes 100,000 views.
- Organic views only: paid boosts of a creator's video do not count toward any bonus.
- No bonus on a video that breaks the claims sheet or the skin rules, even if it goes viral.
Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.
The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.
Part 11 of 15
Simulator
On today's assumptions the program costs $10,050 for 1.8M views: $5.74 per 1,000 views against the $1 target. It needs 4.2% of videos to go viral, or a median video at 21,711 views.
Program facts
Skin at Peace creator engine, per month
- Monthly cost
- $10,050
- Base pay
- $10,000
- Est. bonuses
- $50
- Videos / month
- 303
- Est. views / month
- 1.8M
- Cost per 1,000 views
- $5.74
Above the $1 target at these inputs.
To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.
Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.
Part 11 of 15, continued
What moves the result
| If the median is | Views / month | Monthly cost | Cost / 1K | Hits target |
|---|---|---|---|---|
| 750 | 1.4M | $10,050 | $6.96 | No |
| 1,500 | 1.8M | $10,050 | $5.74 | No |
| 3,000 | 2.4M | $10,050 | $4.24 | No |
| If the viral share is | Views / month | Monthly cost | Cost / 1K | Hits target |
|---|---|---|---|---|
| 0.3% | 1.2M | $10,000 | $8.44 | No |
| 0.5% | 1.8M | $10,050 | $5.74 | No |
| 1% | 2.9M | $10,150 | $3.52 | No |
The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.
Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.
Part 12 of 15
Phases
| Item | Wk 1 | Wk 2 | Wk 3 | Wk 4 | Wk 5 | Wk 6 |
|---|---|---|---|---|---|---|
| Creators live | 0 | 2 | 4 | 6 | 8 | 10 |
| Videos a week | 0 | 14 | 28 | 42 | 56 | 70 |
| Base pay a month | $0 | $2,000 | $4,000 | $6,000 | $8,000 | $10,000 |
Warm-up
Claims sheet and briefs
Before the first creator, I write the claims sheet with your lead and one hook line each for Clean, Tone, Day and Night. Zero creators live.
Month 1
Ramp to ten
Two creators join each week until ten are live in six weeks. Seven videos per creator per week, one variable per test. Losers killed early.
Month 2
Cut and double down
Drop the bottom hooks and brief the winners across the roster. Starter creators move up when volume and claims are clean.
Month 3
Test the shelf
Full System and Acne Ritual hooks go against single-product hooks. Winners move to paid, with each creator's written consent.
Day 90
Review against the target
We compare cost per 1,000 views with the $1 target (Proposed) and decide together: scale, change the mix, or stop.
Ceiling
Monthly cap
All ten creators at the top cap costs $15,000, bonuses excluded (Proposed). That is the most this program can cost.
$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed
The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.
Part 13 of 15
Weekly report
Every Monday: videos posted, views, cost per 1,000 views against $1, and the hooks to keep or kill. One page, so you never have to ask.
Creator engine, last 4 weeks
Target $1 per 1,000 organic views Illustrative
- Creators reporting
- 5
- Posts last week
- 32
- Avg cost per 1,000 views
- $8.94
- Bonuses owed
- $0
- Keep / Watch / Replace
- 1 / 1 / 3
| Creator | Band | Format | Posts | Median | Best | Cost / 1K | Bonus | Flags | Call |
|---|---|---|---|---|---|---|---|---|---|
| Creator A | Starter | Sink-side Clean | 7 | 2.1K | 25K | $3.37 | $0 | None | Keep |
| Creator B | Standard | Tone on cotton | 7 | 1.4K | 8.4K | $9.83 | $0 | Claim check | Replace |
| Creator C | Premium | Morning mirror with Day | 6 | 1.8K | 54K | $7.94 | $0 | None | Watch |
| Creator D | Starter | Night wind-down | 5 | 900 | 3.6K | $12.99 | $0 | Over cap? | Replace |
| Creator E | Standard | Acne Ritual unboxing | 7 | 1.2K | 11K | $10.59 | $0 | Release missing | Replace |
| All creators | not applicable | not applicable | 32 | 1.5K | 54K | $8.94 | $0 | not applicable | not applicable |
Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.
Part 14 of 15
Organic to paid
From organic to paid
Pick the winner
A video that beats the weekly median on organic views goes on a short list. No paid test on a video that broke the claims sheet.
Ask the creator
Usage terms are agreed in writing before any organic video is run as an ad. No surprises for the creator.
Run it as an ad
The winner runs as a partnership ad with the same hook and the same claims, changing one variable at a time.
Judge by cost
Paid results are read against the $1 target per 1,000 views. If it fails, the video is retired and the hook goes back to the library.
From the video to the checkout
- Clean videos land on the Clean page, $35.00.
- Full System videos land on The Full System page, $165.00.
- Mention free US shipping on $75+ only for US viewers.
- Quote the first-order offer only after your lead confirms which one is live.
- Acne Ritual videos land on the Barrier-Restoring Acne Ritual page, $90.00.
Part 15 of 15
Skin rules
Skin: what creators may and may not say
Skin at Peace sells preservative-free, small-batch skincare. These six rules apply to every creator, every video, every band.
Brand wording only
Any line about what a product does comes from the claims sheet and is credited to Skin at Peace. A video that breaks this earns no bonus, even past 100,000 views.
No medical language
Acne, rosacea and pregnancy appear only as who a routine is for, never as a result or a diagnosis. Creators don't tell viewers what their skin condition is.
Before-and-after is not proof
Skin is shown as it is, with no filters. Photos side by side are not used to claim a result, and nobody promises a timeline.
Disclose in the first line
Every video and caption names the partnership in the first line. A post without it is pulled and no pay or bonus is released.
Preservative-free stays literal
Say preservative-free as the brand writes it. Never call other brands' products unsafe, and never name rival ingredients.
Pregnancy and postpartum
Creators give no advice to pregnant or postpartum viewers. They point to the brand's own page and to the viewer's doctor.
The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.